Green Carpet Challenge Gcc

The milan based footwear and accessories brand has announced a collaboration with green carpet challenge gcc the eco minded fashion initiative founded by livia firth wife of actor colin firth.

Green carpet challenge gcc.

See all of livia firth s green carpet challenge looks from 2010 to today. A huge welcome to the third year of the green carpet challenge gcc. The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital. The gcc united with bafta and the british fashion council to bring a night to remember hosted by colin firth keira knightley anna wintour natalie massenet livia firth amanda berry william vintage and the metropolitan museum of new york fashion institute.

The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. Working with eco age chopard and a number of independent designers petra s. The green carpet challenge gcc started in 2012 by livia firth reinvents this concept by bringing on board the biggest names in fashion. Model and philanthropist petra nemcova took on the green carpet challenge for the entire festival.

The real test is to create sustainable luxury and make it a regular feature of the entire retail cycle. Here are our ten commandments for true sustainable style both on and off the red carpet. For the fourth year the green carpet challenge gcc brings the hottest sustainability event to london fashion week. 2013 was a big year for the green carpet challenge and alongside the collection eco age introduced the gcc brand mark which encourages best practice.

Celebrities sociologists and world renowned editors are helping this movement take shape. The new decade guide to the green carpet challenge. Following the tenth birthday of the gcc earlier this year eco age launch make every step count. The green carpet challenge gcc enters its eighth year bringing dynamic change in the fashion industry to life by showcasing the best looks at the cannes film festival.

The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. The first golden globes where i walked the green carpet. Discover the best of the green carpet challenge at the met gala. As ever we d love to hear your stories too especially if you have any favourite gcc moments.

When we began this experiment bringing glamour and ethics to the world s biggest red carpets i had no idea it would go this far.